YouTube and a Tale of Two Baja 1000 Cuts

An experiment with two different one-minute intros to test the YouTube algorithm. If you’re a content creator, you know how important it is to understand the platform’s algorithm. And one key metric that the algorithm pays close attention to is viewer retention in the first 30 seconds of a video. If you want your videos to succeed, you need to grab your viewers’ attention right from the start and…

Born in Baja: Full Race

The Unicorn, Robby Gordon’s no-holds-barred trophy truck, is arguably the most famous off-road truck in the Baja Peninsula and the world. It also serves as the genesis for the Speed UTV brand of side-by-side designed to be the best utility terrain vehicle in the Powersports industry. We share every minute of our GoPro Hero 9’s capture in an epic two-part upload. We captured over 22 hours of the race…

NASCAR Next Now: Class Reunion Part 2 | Old stories from the track

Seeing these guys review a video I produced years ago with the NASCAR NEXT program was a pleasant surprise.

Bristol BTS

Behind the scenes at the Bristol Motor Speedway with Cleetus and Cars at the Bristol 1000.

What happened in Mid-Ohio?

Behind the Scenes with Stadium Super Trucks at Mid-Ohio with the Indy Car Series.

Multicam Edit from Nashville

On-board with Robby Gordon at the Big Machine Music City Grand Prix in Nashville during race one. Complete race from three cameras, cut to the most interesting views using Davinci Resolve. Not racing action sped up for continuous viewing.

They’re Gonna Know

As we were preparing for the 2021 Music City Grand Prix, one of our conversations with the track revolved around sending out a press release about our participation in the event. The response from the track before the event was a direct “we don’t send out press releases for support series“, which inspired me to make this video. Needless to say for 2022 they had an entirely different approach.…

“Thanks, Bill”

Mid Ohio Stadium Super Trucks

BTS: St.Petersburg Stadium Super Trucks

Full Circle. The First time Kyle Larson Stepped Foot Into a Stockcar

After a rainy first day, it was all sunshine and fast cars at Langley Speedway in Hampton, Va., Thursday as ironically the 2011 Drive for Diversity Combine concluded with 26 talented drivers participating in the on-track testing. It also signaled the arrival of a young Kyle Larson to the NASCAR scene. I remember the buzz around Kyle Larson. Mostly from the guys on the Revolution Racing crew. At 6:30…

A billion spectators? The Dakar Rally and Its Global Reach!

I was on the coast in Southern Africa when I was introduced “as working for NASCAR.” As I began to explain, “No, not for NAS..” the other party said, “You mean like Robby Gordon?” They knew of NASCAR through the Dakar Rally. Years earlier Gordon had started infiltrating the global ranks, not for his prowess on the once-popular NASCAR circuit. It was his bravado and vehicles from the ASO…