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Marketing Motorsports NASCAR Photography Video Production Videography

Scenes from NASCAR Hometracks (Now NASCAR Roots)

Right below the top 3 NASCAR series (Cup, Xfinity, Trucks) are the two NASCAR K&N Series (East and West). I came to think of it where stockcar dreams came to die.

At this level, it costs shy of a million dollars a year to race an entire season. Here you either shine or run your family out of money.

NASCAR hired me to give the series some love. I traveled, shot, edited, and turned around a finished product within 4 days.

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Video Production Videography

My first video edit.

We had developed a relationship with Micron through racing in Baja. Micron had joined the team for the 2007 Dakar.

Long before gopro, Micron created an onboard recording system with a moving screen that cleared the path for the lens. Pretty innovative for the time.

This was my first edit while trying to find solutions to become the first team on the Dakar rally to broadcast themselves.

At the time (and currently) the ASO worked hard to extract every dollar from the teams and when they tried to extract broadcast fees from our team, we decided to brand the productions as video race reports.

I believe they still got us on the data though.

Here is one of my favorites from the entire race.