Video Production Brief – “They’re Gonna Know”
Project: Behind-the-Scenes (BTS) of Stadium Super Trucks – They’re Gonna Know
Producer/Director/Editor: Rob Harris
Style: Run-and-Gun, High-Energy, Social-First
Overview
“They’re Gonna Know” is a high-impact BTS production that captures the raw energy, personality, and chaos of a Stadium Super Trucks weekend. With a seamless blend of organic branding, engaging storytelling, and dynamic visuals, this video transcends traditional motorsports coverage to deliver a viral, social-first experience.
Production Approach
- Run-and-Gun Filmmaking: Single-operator, high-agility shooting in unpredictable, high-speed environments.
- Cinematic Storytelling: Establishing key personalities, moments of humor, and action-packed sequences that create an emotional connection with the audience.
- Organic Brand Integration: Sponsorships and brand placements woven naturally into the narrative, avoiding forced product shots.
- Innovative Editing Techniques:
- Custom lower-thirds designed as number plate transitions, reinforcing the motorsports aesthetic.
- Social trend-driven intro featuring Kid Rock, leveraging cultural relevance for engagement.
- Fast-cut, energetic sequences that match the intensity of the sport.
- Audience-First Content: Built for shareability, leaning into viral trends with a story arc that brings the viewer inside the experience.
- Perfect Closing: The on-stage talent wraps the story by engaging the crowd with the question, “Who knew?”—bringing the theme full circle.
Execution
- Pre-Production: On-the-fly concept development based on emerging social trends and real-time opportunities.
- Production: One-person, multi-camera coverage capturing action, personality, and spontaneity.
- Post-Production: Rapid turnaround with high-level graphics, strategic pacing, and storytelling finesse.
Why It Matters
This isn’t just a BTS video—it’s a case study in modern motorsports storytelling. They’re Gonna Know proves that with the right vision and execution, even “support series” content can outshine the main event. This is the energy, authenticity, and creative agility that I bring to every project—including Hendrick Motorsports.
🔥 Judge for yourself.