Category: Marketing

With 20+ years of blazing creative trails in motorsports marketing through photos, videos, social media and more.

Concepting

Original. Make it like the 88 Axalta.

Here are a couple of concepts rendered out.

One of the processes I developed over the years was creating a 3d workspace that mimicked the standard artboards used in motorsports (especially NASCAR) which in a sense allows rapid prototyping of liveries.

Essentially the ‘skin’ is laid out in vector (Adobe Illustrator) and explored to a .jpg which is mapped in 3ds Max. This allows for the realtime ability to see how a design looks.

Above was a 7 angle view. Over the years I wish I had saved every variation however it would have been in the thousands. A little tweak here. A little tweak there. Change the number. Shift the logo.

While the process was new over at Hendrick Motorsports, I had been doing it for years.

Post author By speedwyze
Post date January 14, 2021
Categories In 3d, Graphic Design, Illustrator, Livery, Marketing, Motorsports, NASCAR, Presentations, Racers, William Byron
Tags 7 angle view, how do i do nascar paint schemes?, liveries, nascar, paint schemes

Ridin’ Dirty

This is one of my favorite videos I made and not for the production value. I think the opening shot I got from an off-limits location at Eldora did it for me. Plus Bubba in a cornfield.

Post author By speedwyze
Post date January 12, 2021
Categories In Bubba Wallace, Dirt, Motorsports, Racers, Video Production, Videography

Dakar Media

Watching this really well done Dakar highlights package reminded me of how far the media landscape has changed – especially amongst the current insurrection crisis.

Back in 2006, the ASO did not allow the teams to ‘broadcast’ themselves. Every aspect of producing a video of the Dakar Rally back in those days was unheard of for a team. Any attempt was basically met with extortion.

We cleared those hurdles back in those days by insisting we were creating ‘video race reports’ (that and Robby Gordon can maneuver the ASO) and turning requested media over to them (Onboard footage).

It is great to see the fabric of the story wove into these packages more frequently. The teams have some of the best views. This is what makes this one of the best events in the world and it is only going to get better.

Who knows, one day when SpaceX fires up its Starlink, the off-road racing community may experience exponential growth. The racing is substantially more dynamic than traditional racing on the eyes IMHO.

Check out some of my old school Dakar Videos or the first video I ever ‘edited’.

Post author By speedwyze
Post date January 10, 2021
Categories In Cameras, Computers, Dakar Rally, Dirt, Hardware, Marketing, Motorsports, Off-Road, Racers, Robby Gordon, Software, Technology, Video Editing, Video Production

Concept to Reality

Post author By speedwyze
Post date January 8, 2021
Categories In 3d, Graphic Design, Hero Cards, Illustrator, Kasey Kahne, Livery, Marketing, Motorsports, NASCAR, Presentations, Racers
Tags Great Clips, Levis

Vector

Monster Energy NASCAR Cup Series GEICO 500 Talladega Superspeedway, Talladega, AL USA Friday 5 May 2017 Chase Elliott, Hendrick Motorsports, Hooters Chevrolet SS World Copyright: John K Harrelson NKP