The world of off-road and motorsports is more exciting than ever, and with the rise of live streaming, it’s now possible to share that excitement with a global audience. Whether competing in a UTV race, hitting the dunes in your sand car, or tackling the most challenging terrain in a rally raid, live streaming is a great way to bring your fans along. In this article, we’ll look at…
Category: Technology
Don’t let technology get in the way. Use the tools that work the best. There is no need to live on the bleeding edge.
As technology advances, it’s becoming increasingly clear that artificial intelligence (AI) will play a major role in shaping the future of graphic design. One area where this is particularly evident is in the design of iconic liveries, such as those seen on NASCAR race cars. We can expect even more revolutionary developments in graphic design as we progress, with AI playing an increasingly important role. Whether it’s in creating…
Garmin has recently announced the Tread® XL – Baja Race and Tread XL – Baja Chase Editions, high-performance, off-road navigators which are purpose-built for high-speed race vehicles and support trucks. These large, 10-inch navigators have high-visibility touchscreens that are glove-friendly with push-button control options. These navigators are ruggedly constructed to withstand extreme conditions such as hot desert temperatures and challenging terrain and have an IP67 rating to resist dust…
An experiment with two different one-minute intros to test the YouTube algorithm. If you’re a content creator, you know how important it is to understand the platform’s algorithm. And one key metric that the algorithm pays close attention to is viewer retention in the first 30 seconds of a video. If you want your videos to succeed, you need to grab your viewers’ attention right from the start and…
The Unicorn, Robby Gordon’s no-holds-barred trophy truck, is arguably the most famous off-road truck in the Baja Peninsula and the world. It also serves as the genesis for the Speed UTV brand of side-by-side designed to be the best utility terrain vehicle in the Powersports industry. We share every minute of our GoPro Hero 9’s capture in an epic two-part upload. We captured over 22 hours of the race…
Seeing these guys review a video I produced years ago with the NASCAR NEXT program was a pleasant surprise.
Behind the scenes at the Bristol Motor Speedway with Cleetus and Cars at the Bristol 1000.
Behind the Scenes with Stadium Super Trucks at Mid-Ohio with the Indy Car Series.
Starlink is rapidly changing the broadcast options of off-road racing. I guess the real question is who wants to watch 1000+hp trophy trucks raging through the desert for 24 hours?
On-board with Robby Gordon at the Big Machine Music City Grand Prix in Nashville during race one. Complete race from three cameras, cut to the most interesting views using Davinci Resolve. Not racing action sped up for continuous viewing.
As we were preparing for the 2021 Music City Grand Prix, one of our conversations with the track revolved around sending out a press release about our participation in the event. The response from the track before the event was a direct “we don’t send out press releases for support series“, which inspired me to make this video. Needless to say for 2022 they had an entirely different approach.…
