William Byron: Seize the Opportunity

Jamie Hylton called and said, “I got this kid.”

Vector to 3d to Track

I frequently got my ‘feelings’ bruised while working at Hendrick Motorsports as the graphic artist. Scrolling the web, comments like “Hendrick needs to fire the graphic designer,” along with “It’s like they are not even trying.” Over time I began to process the criticism differently by not taking any of it personally. There are so…

NASCAR PAINT SCHEME Vector Templates

2016 Hendrick Motorsports Paint Schemes Template inherited from the previous graphic artist. Template inherited from the previous graphic artist. Changed the background to simplify. 2017 Hendrick Motorsports Paint Schemes New body style with the Camaro ZR1 called for a new template. Derived off 3d Model prior to car ever been shown. Body shading via 3ds…

A billion spectators? The Dakar Rally and Its Global Reach!

I was on the coast in Southern Africa when I was introduced “as working for NASCAR.” As I began to explain, “No, not for NAS..” the other party said, “You mean like Robby Gordon?” They knew of NASCAR through the Dakar Rally. Years earlier Gordon had started infiltrating the global ranks, not for his prowess…

Concept to Reality. It looked good from a distance but did anybody really see it up close?

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The Longshot

Virtual to Reality We have always evangelized the virtual to reality pathway in motorsports. But the truth is it still requires resources. Since we put together the longshot proposal while working with Rev Racing, the NASCAR diversity program has seen success since the inception of the academy style team which we piloted. The Longshot: Fueling…