A billion spectators? The Dakar Rally and Its Global Reach!

I was on the coast in Southern Africa when I was introduced “as working for NASCAR.” As I began to explain, “No, not for NAS..” the other party said, “You mean like Robby Gordon?” They knew of NASCAR through the Dakar Rally. Years earlier Gordon had started infiltrating the global ranks, not for his prowess on the once-popular NASCAR circuit. It was his bravado and vehicles from the ASO…