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Bubba Wallace Hero Cards Motorsports NASCAR Photography Photoshop Racers

Black & White Hero Cards

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Graphic Design Marketing Motorsports NASCAR Photography Photoshop Presentations Sim Racing Technology

The Longshot

The Longshot: Fueling Dreams from SpeedWyze
2010 NASCAR Drive for Diversity Combine
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Bubba Wallace Graphic Design Hero Cards Motorsports NASCAR Photography Racers

Hero card for a hero


A hero card created for then 17yr old Bubba Wallace while driving for the NASCAR diversity program called Revolution Racing.

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Livery Logos Marketing Motorsports Off-Road Photography Photoshop Racers Robby Gordon Video Production Videography

Dakar Rally Projects

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Marketing Motorsports NASCAR Photography Video Production Videography

Scenes from NASCAR Hometracks (Now NASCAR Roots)

Right below the top 3 NASCAR series (Cup, Xfinity, Trucks) are the two NASCAR K&N Series (East and West). I came to think of it where stockcar dreams came to die.

At this level, it costs shy of a million dollars a year to race an entire season. Here you either shine or run your family out of money.

NASCAR hired me to give the series some love. I traveled, shot, edited, and turned around a finished product within 4 days.

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Marketing Motorsports Off-Road Photography

Red Bull does in fact give you wings.

Red Bull’s slogan was “Gives you wings“.

This was their slogan for over 20 years until one consumer, Benjamin Careathers, decided to sue the company for ‘false advertising’, arguing that after 10 years drinking Red Bull he neither had wings nor any enhanced athletic or intellectual performance.

Robby Gordon begs to differ.

I shot this photo out a Glamis with an Olympus C2100UZ, which was my second digital camera ever. I remember wanting to decal up the bottom of the truck before this but never got around to it. Wish we had.

Interestingly at the time, Robby had an personal services agreement with Red Bull (he wore their helmet in NASCAR), and they we’re more concerned about Robby showing up at Glamis in full Red Bull color than winning the Baja 1000.