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Marketing Motorsports Off-Road Photography

Red Bull does in fact give you wings.

Red Bull’s slogan was “Gives you wings“.

This was their slogan for over 20 years until one consumer, Benjamin Careathers, decided to sue the company for ‘false advertising’, arguing that after 10 years drinking Red Bull he neither had wings nor any enhanced athletic or intellectual performance.

Robby Gordon begs to differ.

I shot this photo out a Glamis with an Olympus C2100UZ, which was my second digital camera ever. I remember wanting to decal up the bottom of the truck before this but never got around to it. Wish we had.

Interestingly at the time, Robby had an personal services agreement with Red Bull (he wore their helmet in NASCAR), and they we’re more concerned about Robby showing up at Glamis in full Red Bull color than winning the Baja 1000.

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