How the Dakar Rally media has changed for the better

Watching this really well done Dakar highlights package reminded me of how far the media landscape has changed – especially amongst the current insurrection crisis.

Back in 2006, the ASO did not allow the teams to ‘broadcast’ themselves. Every aspect of producing a video of the Dakar Rally back in those days was unheard of for a team. Any attempt was basically met with extortion.

We cleared those hurdles back in those days by insisting we were creating ‘video race reports’ (that and Robby Gordon can maneuver the ASO) and turning requested media over to them (Onboard footage).

It is great to see the fabric of the story wove into these packages more frequently. The teams have some of the best views. This is what makes this one of the best events in the world and it is only going to get better.

Who knows, one day when SpaceX fires up its Starlink, the off-road racing community may experience exponential growth. The racing is substantially more dynamic than traditional racing on the eyes IMHO.

Check out some of my old school Dakar Videos or the first video I ever ‘edited’.

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