If you have ever been to a Stadium Super Truck race in person you know one thing. That off-road on-road formula usually wins the weekend, regardless of the category showcasing the motorsports event. Indycar, V8 Supercars, and NASCAR all recognize the genius behind Robby Gordon’s high flying Stadium Super Truck Series. It’s the most visually stimulating motorsports series in the world.
A quick glance at the Series Facebook page reveals exceptional authentic engagement. The content kills. The action and visual spectacular that is SST is confirmed in the metrics. A most viewed video with over 60 million views gains views that most other series can only hope for. At SST it happens frequently.
To the Moon.
What does this have to do with Dogecoin? Not much really. Unless you see Robby Gordon and Elon Musk alike. Having been born in South Africa and worked with Robby for the better part of 20 years I feel I can muse on both. One fundamental trait they share is the ability to imagine in the absolute.
The game is changing before your eyes with Tesla, SpaceX while most still view Elon’s ambition to radically change the world as a fantasy. Solar-powered cars are much closer than you think. Why?
Musk said the sun—that “free fusion reactor in the sky”—can power all of civilization.Elon Musk
That eliminates loads of things in automobiles including complicated drive lines, traditional heating, and cooling issues, aero drag, etc.
When the Model S was launched around 2012 Motortrend almost sounded in disbelief that Tesla had managed to produce a car with the lowest drag coefficient they had ever seen. Those of us who had been to Daytona or Talladega for a NASCAR Cup race recognized that the minute you don’t need an air opening to cool your engine you would be at a considerable aero advantage. Put another piece of tape on it.
NASA had pledged that it would select two operators for its return to the moon. Jeff Bezos stepped down from Amazon to lead Blue Origin’s fight for the NASA contract. The competition between SpaceX, Blue Origins National Team (Blue Origin, Lockheed Martin, Northrop Grumman, Draper), and Dynetics wasn’t even close.
NASA singularly picked Elon Musk’s SpaceX to receive $2.9 billion to build a lunar lander as part of the Artemis mission to send humans to the Moon by 2024. A considerable slap in the face to the contenders.
The most linkable trait I see between Robby Gordon and Elon Musk is the willingness to go it alone and not listen to the external critics who say it can’t be done. Robby runs on don’t get even get ahead while Elon tends to take a more tactical approach, however in the absolute both men intend to disrupt their respective industries.
Back in 2013 Gordon literally launched the Stadium Super Truck Series which before too long became apparent that they thrived on-road and street courses on asphalt. While Gordon had dabbled in the Speed Energy brand since its inception, SST was one of Gordon’s most appreciated assets.
Most brands Gordon has launched were a result of inactive partnerships where the partner was not willing to push the limits or meet their obligations to Gordon’s vision. Sometimes in racing, you have to slow down to speed up, and as Robby ages, he has a clearer view of his Speed brand.
A change in management at Monster Energy derailed Gordon’s global marketing campaign to compete at the highest levels in all marquee racing events including NASCAR, Indycar, Off-Road, Rallycross in a single season. The frustration initiated Robby to launch his own brand Speed Energy.
The 4 seat RZR in the emerging side-by-side market was met with skepticism from with Polaris; however, financials released by Polaris indicated that the 4 seater was a significant contribution to Polaris gaining market domination back in the early race for brand awareness. Gordon then went to to develop the 2019 and 2020 UTV of the year with Arctic Cat; however, their reluctance to continue the development to a 4 Seater and a Turbo model has paved the way for Gordon’s own brand, Speed UTV.
Gordon launched his Speed UTV much the Tesla dropped the Model 3. Through reservations. Both Musk and Gordon have been privy to product demand while they bring them to life. Gordon’s transparent development approach has gained the brand cult-like following in the exploding Powersports market, one that Gordon hopes to capitalize on, and obviously, Elon is Elon.
It is only a matter of time before Tesla takes over the car market. The other manufactures are so far behind, and even those like VW that take Tesla seriously are leaving Tesla with little to worry about others. Then there is SpaceX, and a little-known company, Starlink, which, best I can describe, is like thousands of cellphone antennas in the sky, which would have huge implications for off-road racing with the ability to communicate and broadcast from any place on the planet.
Why does this matter?
For Robby Gordon Motorsports, the ability to broadcast from any place on the planet provides a huge opportunity. Not just for Stadium Super Trucks (live on-board without having to own an erector set and urban racetrack track network congestion) to desert racing with the unicorn. For humans, the ability to be connected to any place on the planet opens up land differently. Now all you need is a well, some solar power, and the ability to choose land on this planet becomes much more interesting.
And guess what, when Robby Gordon’s Speed UTV becomes the most capable off-road vehicle truck on the planet, that will make sense too.
While Dogecoin today is bouncing around $.27, and you’re over there buying ETH and BTC and whatever other altcoin there is for tens, hundreds, and thousands of dollars. And guess what. There is gold on the moon.