In the fast-paced world of RC car enthusiasts, the thrill lies not only in the speed of the vehicles but also in the excitement of unboxing a meticulously designed package that promises an extraordinary racing experience. As a passionate RC car hobbyist, I recently delved into the world of box design using a dynamic duo of creative software – Blender and Illustrator – to craft the perfect packaging for…
Category: Graphic Design
In the past, creating presentations often involved a lot of time searching for the perfect image to represent the pitched idea. We would spend hours scrolling through Google search results, trying to find that one image that would convey the message we wanted to get across. But with the advent of AI technology, we can now create images that perfectly represent our ideas without relying on pre-existing photos. One…
As technology advances, it’s becoming increasingly clear that artificial intelligence (AI) will play a major role in shaping the future of graphic design. One area where this is particularly evident is in the design of iconic liveries, such as those seen on NASCAR race cars. We can expect even more revolutionary developments in graphic design as we progress, with AI playing an increasingly important role. Whether it’s in creating…
Artificial intelligence in design is a hot topic in the industry, and for a good reason. AI-powered design tools have the potential to revolutionize the way we create and conceptualize designs, including event logos. One of the significant challenges in the design process is coming up with fresh, creative, and impactful concepts. This can be time-consuming and labor-intensive, especially for event logos that need to be eye-catching and memorable.…
I’m proud to have been a part of the development of the speed UTV stack, which includes robbygordonoffroad.com, speed tools, and speed energy. Using WordPress multi-sites on an AWS EC2 server, I brought these sites together and funneled them into speedutv.com. I played a vital role in the design and functionality of the site, including handling backend and frontend development, graphics, logos, photography, copywriting, and video production. My efforts…
3d renders while at Hendrick Motorsports. Used 3ds Max to cover NASCAR car model with fabric to simulate car cover.
Sometimes UI is a web-based interface and sometimes it’s not.
A real quick job on the fly to provide the Big Machine Music City Grand Prix with a show car to help promote the IndyCar Music City Grand Prix in Nashville, TN. Stadium Super Trucks was a part of the weekend festivities and turned out to be the fan favorite.
As an up-and-coming designer at Hendrick Motorsports, I was thrilled to be given the opportunity to design the paint scheme for Dale Earnhardt Jr’s No. 88 Mountain Dew car. However, as I began to work on the project, I quickly found myself consumed by anxiety and imposter syndrome. I had always been a fan of Dale Jr, and I knew that his fans were some of the most passionate…
If you have ever been to a Stadium Super Truck race in person you know one thing. That off-road on-road formula usually wins the weekend, regardless of the category showcasing the motorsports event. Indycar, V8 Supercars, and NASCAR all recognize the genius behind Robby Gordon’s high flying Stadium Super Truck Series. It’s the most visually stimulating motorsports series in the world. A quick glance at the Series Facebook page…
I frequently got my ‘feelings’ bruised while working at Hendrick Motorsports as the graphic artist. Scrolling the web, comments like “Hendrick needs to fire the graphic designer,” along with “It’s like they are not even trying.” Over time I began to process the criticism differently by not taking any of it personally. There are so many talented graphic artists, many of them on Instagram and reddit that have taken…