Category: Marketing
With 20+ years of blazing creative trails in motorsports marketing through photos, videos, social media and more.
If you have ever been to a Stadium Super Truck race in person you know one thing. That off-road on-road formula usually wins the weekend, regardless of the category showcasing the motorsports event. Indycar, V8 Supercars, and NASCAR all recognize the genius behind Robby Gordon’s high flying Stadium Super Truck Series. It’s the most visually stimulating motorsports series in the world. A quick glance at the Series Facebook page…
Robby Gordon continues his relentless pursuit of bring Speed UTV to market. This episode once again took place in Parker, AZ which provides plentiful opportunities for off-road vehicles. The El Diablo is Speed UTV’s foray into a 4 seat UTV that was made popular back when Gordon teamed up with Polaris to create the 4 seat RZR. Gordon pushed the El Diablo through various terrain including rocks, rocky tracks,…
After a rainy first day, it was all sunshine and fast cars at Langley Speedway in Hampton, Va., Thursday as ironically the 2011 Drive for Diversity Combine concluded with 26 talented drivers participating in the on-track testing. It also signaled the arrival of a young Kyle Larson to the NASCAR scene. I remember the buzz around Kyle Larson. Mostly from the guys on the Revolution Racing crew. At 6:30…
I frequently got my ‘feelings’ bruised while working at Hendrick Motorsports as the graphic artist. Scrolling the web, comments like “Hendrick needs to fire the graphic designer,” along with “It’s like they are not even trying.” Over time I began to process the criticism differently by not taking any of it personally. There are so many talented graphic artists, many of them on Instagram and reddit that have taken…
2016 Hendrick Motorsports Paint Schemes Template inherited from the previous graphic artist. Template inherited from the previous graphic artist. Changed the background to simplify. 2017 Hendrick Motorsports Paint Schemes New body style with the Camaro ZR1 called for a new template. Derived off 3d Model prior to car ever been shown. Body shading via 3ds .png converted to vector. 2018 Hendrick Motorsports Paint Schemes 2019 Hendrick Motorsports Paint Schemes…
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You are going to start seeing a lot of DeFi paint schemes coming down the pipe. If you are confused about the DeFi revolution, essentially Bitcoin is approaching (some say has) mass adoption. With political upheaval, an uncertain dollar, and the increasing scarcity of bitcoins as the markets are beginning to hedge on the BTC. What that means the payment infrastructure is on the brink of shifting to something…
Looking through an old hard drive that I know I have bitcoin I purchased back in 2014. I hope I can find them. In the meantime enjoy these schemes I did while working over at Hendrick Motorsports.
The Hugo’s did a great job of compiling and shooting this Robby Gordon 2020 Baja 1000 recap video. Having been in the helicopter, they did a very nice job of blending the ground shots with the aerial footage I shot on the Sony AX53. There are more expensive cameras, but the inboard stabilization is pretty decent along with the zoom. We can also live with the color. If you…