As technology advances, it’s becoming increasingly clear that artificial intelligence (AI) will play a major role in shaping the future of graphic design. One area where this is particularly evident is in the design of iconic liveries, such as those seen on NASCAR race cars. We can expect even more revolutionary developments in graphic design as we progress, with AI playing an increasingly important role. Whether it’s in creating…
Category: Motorsports
Garmin has recently announced the Tread® XL – Baja Race and Tread XL – Baja Chase Editions, high-performance, off-road navigators which are purpose-built for high-speed race vehicles and support trucks. These large, 10-inch navigators have high-visibility touchscreens that are glove-friendly with push-button control options. These navigators are ruggedly constructed to withstand extreme conditions such as hot desert temperatures and challenging terrain and have an IP67 rating to resist dust…
If you’re in the motorsports industry and looking to build a successful marketing program, then you’re in the right place. In this blog post, we’ll go over some critical tactics for running a successful motorsports marketing program and some things to look out for when negotiating sponsorships and branded content. First and foremost, it’s essential to have a clear goal in mind for your marketing program. Do you want…
The future of off-road racing is here, and it’s called Starlink. This revolutionary satellite internet service, developed by SpaceX and founded by Elon Musk, is set to change how we think about remote work and events. With Starlink, people can live and work from almost anywhere as long as there is a reliable water source. Imagine participating in the legendary Baja 1000 or Dakar rally from the comfort of…
CHARLOTTE, NC (December 30, 2022) – It’s official – Gavin Harlien, driver of the VP Racing Fuels Truck, is the 2022 Stadium Super Trucks Series champion! The season began with the Grand Prix of Long Beach and ended at Bristol Motor Speedway, with Matthew Brabham starting as the defending champion. However, it was Harlien who took home the championship title after a thrilling season of racing, including wins at…
With great sadness, we come together to pay our respects to a man who has had an indelible impact on the world of motorsports: Ken Block. For those who may not be familiar with Ken, he is a professional rally driver, co-founder of DC Shoes, and the mastermind behind some of the industry’s most exciting and innovative marketing campaigns and videos. His “Gymkhana” series of viral videos has thrilled…
I’m proud to have been a part of the development of the speed UTV stack, which includes robbygordonoffroad.com, speed tools, and speed energy. Using WordPress multi-sites on an AWS EC2 server, I brought these sites together and funneled them into speedutv.com. I played a vital role in the design and functionality of the site, including handling backend and frontend development, graphics, logos, photography, copywriting, and video production. My efforts…
Racing nicknames are a staple in motorsports, with many drivers and teams being known for their unique monikers. These nicknames can be a way for fans to identify with their favorite drivers and teams and can also add an element of excitement and personality to the sport. One of the most iconic racing nicknames is “The King,” famously bestowed upon NASCAR legend Richard Petty. Petty won a record 200…
Stadium Super Trucks, or SST, is a thrilling and action-packed motorsport that brings the excitement of off-road racing to the stadium. With their powerful engines, massive tires, and aerodynamic designs, these trucks are built to tackle the toughest obstacles and deliver heart-pounding action to fans. In an SST race, drivers must navigate a challenging and varied course that includes jumps, turns, and other obstacles. The trucks are designed to…
Jamie Hylton called and said, “I got this kid.” Hello, and welcome to this video about how Speedwyze helped William Byron become a NASCAR Cup Series driver. As a brand manager, you know how important it is to find the right partner to help you achieve your marketing goals. And when it comes to motorsports, there is no better partner than Speedwyze. We are proud to have worked with…
An experiment with two different one-minute intros to test the YouTube algorithm. If you’re a content creator, you know how important it is to understand the platform’s algorithm. And one key metric that the algorithm pays close attention to is viewer retention in the first 30 seconds of a video. If you want your videos to succeed, you need to grab your viewers’ attention right from the start and…
The Unicorn, Robby Gordon’s no-holds-barred trophy truck, is arguably the most famous off-road truck in the Baja Peninsula and the world. It also serves as the genesis for the Speed UTV brand of side-by-side designed to be the best utility terrain vehicle in the Powersports industry. We share every minute of our GoPro Hero 9’s capture in an epic two-part upload. We captured over 22 hours of the race…