If you watch to the end you’ll see the old Robby’s Uprising logo. I’m pretty sure we were doing social media before social media. Thanks, ning.
Category: Marketing
With 20+ years of blazing creative trails in motorsports marketing through photos, videos, social media and more.
Revitalizing the NASCAR K&N Series: Unleashing the Power of Video Production and Editing In the world of stock car racing, there exists a crucial stepping stone just below the prestigious NASCAR Cup, Xfinity, and Trucks series. This is where aspirations collide with financial realities, and dreams either soar to greatness or fade away into obscurity. Welcome to the NASCAR K&N Series, a fierce battleground where talent alone is not…
Livestream unicorns
Red Bull’s slogan was “Gives you wings“. This was their slogan for over 20 years until one consumer, Benjamin Careathers, decided to sue the company for ‘false advertising’, arguing that after 10 years drinking Red Bull he neither had wings nor any enhanced athletic or intellectual performance. Robby Gordon begs to differ. I shot this photo out a Glamis with an Olympus C2100UZ, which was my second digital camera ever. I remember wanting to…
Going through some the old footage that I shot for NASCAR Hometracks (now dubbed NASCAR Roots) if found this shoot and edit. Looking back at all my old videos I wish they had less music and more natural sounds. One of the things @planetrobby and myself have learned with motorsports videos through Stadium Super Trucks is music kills views. This one was not terrible. The part that got me…
Bubba’s first words to me while working with Revolution Racing (now Rev Racing) were: You’re my new PR bitch. A confident 6413 day old Darrell Wallace Jr. Wrong I told him. You’re your new PR bitch. I was right.
We had developed a relationship with Micron through racing in Baja. Micron had joined the team for the 2007 Dakar. Long before gopro, Micron created an onboard recording system with a moving screen that cleared the path for the lens. Pretty innovative for the time. This was my first edit while trying to find solutions to become the first team on the Dakar rally to broadcast themselves. At the…
Ironically the very first video I ever posted to youtube. This is the same chassis that has now been converted to the 4×4 Unicorn.