A real quick job on the fly to provide the Big Machine Music City Grand Prix with a show car to help promote the IndyCar Music City Grand Prix in Nashville, TN. Stadium Super Trucks was a part of the weekend festivities and turned out to be the fan favorite.
Category: Marketing
With 20+ years of blazing creative trails in motorsports marketing through photos, videos, social media and more.
Where ever Robby Gordon takes Stadium Super Trucks, the goal is simple. Win the weekend. Win the social, physical, and emotional contest. This year’s Long beach got the added boost of youtube personality garrett_1320video and turned into one of the most epic weekends of racing which included a young 13-year-old, son of Robby Gordon claiming not only his first podium but a race win during the first race of…
Years ago I took the cover photo of this post of Jesse James at an off-road race and really thought nothing of it other than to dump it on my Flickr page along with all the other shots from that weekend. Several years later I was browsing the West Coast Choppers website of Jesse James and noticed they were using my image as the cover shot on their web…
As an up-and-coming designer at Hendrick Motorsports, I was thrilled to be given the opportunity to design the paint scheme for Dale Earnhardt Jr’s No. 88 Mountain Dew car. However, as I began to work on the project, I quickly found myself consumed by anxiety and imposter syndrome. I had always been a fan of Dale Jr, and I knew that his fans were some of the most passionate…
On-board with Robby Gordon at the Big Machine Music City Grand Prix in Nashville during race one. Complete race from three cameras, cut to the most interesting views using Davinci Resolve. Not racing action sped up for continuous viewing.
As we were preparing for the 2021 Music City Grand Prix, one of our conversations with the track revolved around sending out a press release about our participation in the event. The response from the track before the event was a direct “we don’t send out press releases for support series“, which inspired me to make this video. Needless to say for 2022 they had an entirely different approach.…
